Just as the year 2026 was about to begin, CD Projekt, the famous developers behind The Witcher and Cyberpunk franchises, executed a major business decision by selling their PC platform, GOG. Valued at 90.7 million Polish zloty (roughly £18.6 million or $25 million), the deal saw Michał Kiciński, a co-founder of both CD Projekt and GOG, taking ownership of the platform. This pivotal choice signifies a new era for GOG as it navigates an industry largely led by Steam.
Now leading the charge, Michał Kiciński has articulated his vision for GOG’s direction. Despite the challenging competition, Kiciński remains devoted to GOG’s foundational tenets, especially its dedication to retro games and a zero-DRM (Digital Rights Management) approach. This strategy has consistently set GOG apart, attracting gamers who cherish ownership and access free from draconian digital restrictions.
In his outlook, Kiciński recognizes the insights that can be gained from Steam’s vast and varied game offerings. However, he insists that GOG will uphold a commitment to quality over quantity, guaranteeing that every game on the platform meets the expectations of its community. By sustaining a refined selection of titles, GOG strives to provide a distinctive experience that differentiates it from the saturated market of competitors.
Kiciński’s leadership is anticipated to intensify the focus on community interaction and customer satisfaction. He intends to utilize GOG’s advantages, like its intuitive interface and strong customer service, to improve the overall user experience. Moreover, there is a focus on broadening GOG’s catalog with additional classic games and indie titles that resonate with the platform’s values.
As GOG steps into this new phase under Kiciński’s direction, the gaming community will closely monitor how the platform develops. With a persistent dedication to its core principles and a definite vision for the future, GOG is set to establish its unique position in the digital distribution arena, providing a viable alternative to the leading industry players.