What makes the superhero comedy Dispatch a story of million-selling success? The weekly release strategy could be the explanation.


The ultimate episode of the stylish and provocative Telltale-like caped television drama “Dispatch” premiered yesterday, signifying the end of an unexpected hit series. As reported by GameDiscoverCo, AdHoc’s comedic take on a superhero workplace is approaching two million copies sold. This achievement can be credited to various factors. Some argue that there is a vast, unexploited audience for narrative-driven single-player experiences, which publishers have disregarded in favor of live service initiatives. Others highlight the lasting appeal of superheroes, especially those that stray from the conventional archetypes found in Marvel movies. “Dispatch” provides a novel perspective with its sociopathic and atypical characters, establishing itself as a well-executed game.

Nonetheless, the game’s triumph may also stem from its weekly episodic release format. AdHoc’s CEO and executive producer, Michael Choung, remarked that this structure aided in sustaining audience interest and anticipation, playing a key role in the game’s success. The episodic nature enabled players to engage in discussions and speculations in between episodes, fostering a community around the game. This tactic, along with the game’s caliber and distinctive treatment of the superhero genre, has driven “Dispatch” to emerge as a million-selling success narrative.