**Epic CEO Tim Sweeney Opposes Generative AI Disclosure in Gaming**
In a recent turn of events, Epic Games CEO Tim Sweeney has ignited a discussion by urging digital marketplaces like Steam to stop mandating developers to reveal the incorporation of generative AI in their video games. This appeal follows closely behind Sweeney’s assertion that generative AI should not influence video game evaluations.
Sweeney’s position stems from the conviction that generative AI will soon be an integral tool in video game development. He believes that the obligation to identify games as using generative AI is unwarranted unless it fulfills a legal need, such as determining authorship or clarifying digital art rights for consumers. According to Sweeney, notifying gamers about the inclusion of generative AI could induce unnecessary worry and possibly dissuade them from engaging with games that utilize these advancements.
This viewpoint aligns with Sweeney’s larger perspective that the integration of generative AI in gaming is inevitable and should not be a source of disagreement among players. He contends that the emphasis should be on the gaming experience itself, rather than the instruments used to create it. This strategy aims to mitigate any negative biases against games that utilize AI technologies, including Epic’s own Fortnite, which has been under scrutiny for its AI-driven elements.
Sweeney’s remarks have sparked conversations among the gaming community and industry players regarding the transparency and ethical considerations of AI in game creation. As generative AI continues to advance and gain traction, the discourse over disclosure and its repercussions on consumer perception is likely to continue.