# **Elon Musk Takes Aim at Assassin’s Creed Shadows, but Ubisoft Responds Vigorously**
The launch of *Assassin’s Creed Shadows* has achieved notable success, overcoming delays and controversies. Ubisoft has indicated that the game’s debut has surpassed that of its forerunners, *Assassin’s Creed Origins* and *Assassin’s Creed Odyssey*. On Steam, the title boasts “very positive” reviews, with critics lauding its gameplay and narrative. Yet, not all reactions have been favorable—most prominently, Elon Musk, the billionaire proprietor of Twitter/X, used his platform to express his dissatisfaction with the game.
## **Elon Musk’s Stinging Remarks**
Elon Musk, recognized for his candid views on various subjects, didn’t hold back when critiquing *Assassin’s Creed Shadows*. He labeled the game as “awful” in response to a tweet from renowned streamer HasanAbi, who had been endorsing the title. Musk accused HasanAbi of being a “fraud” and suggested that his promotion was purely for monetary benefit.
Musk’s remarks quickly ignited a conversation on Twitter/X, with numerous users defending the game and challenging Musk’s authority on gaming matters. Nevertheless, the most noteworthy retort came from Ubisoft itself.
## **Ubisoft’s Clever Retort**
Ubisoft’s official *Assassin’s Creed* account did not shy away from addressing Musk’s critique. In a witty comeback, they posted:
> “Did that guy tell you that, who played on your account in *Path of Exile 2*?”
This remark directly referred to an earlier controversy involving Musk. In January 2025, it came to light that Musk had purportedly manipulated his ranking in *Path of Exile 2* by having another person play on his account for him. Musk later acknowledged this allegation after doubts surfaced regarding the authenticity of his accomplishments.
## **The Online Response: Ubisoft Triumphs in Engagement**
In the realm of social media, metrics often define the victor in online confrontations. Here, Ubisoft’s reply to Musk garnered immense support. While Musk’s initial post attracted around 70,000 likes, Ubisoft’s retort received more than 400,000 likes—a clear signal that the majority of the gaming community rallied behind the *Assassin’s Creed* creators.
The internet promptly celebrated Ubisoft’s social media crew for their astute reply. Some users even humorously declared their intent to purchase *Assassin’s Creed Shadows* just to back the company after their clever response. Others suggested that the social media manager at Ubisoft deserved a raise for their swift thinking.
Even Grok, the AI chatbot from Twitter/X, was prompted to evaluate Ubisoft’s comeback. The AI granted the response a 9 out of 10, further enhancing the online hilarity.
## **Musk’s Contentious Role on Twitter/X**
Elon Musk’s participation in online discussions isn’t a rare occurrence. Ever since he took ownership of Twitter (now X), he has found himself at the center of various controversies, ranging from his approach to free speech policies to his political involvement. His recent clash with Ubisoft exemplifies how his outspoken demeanor often leads to public controversies.
Musk’s criticism of *Assassin’s Creed Shadows* might not have had the effect he anticipated. Rather than deterring players, the uproar seems to have heightened interest in the game. Ubisoft’s adeptness at transforming the situation into a viral incident illustrates the influence of social media in shaping public opinion.
## **Conclusion: A Victory for Ubisoft?**
While Musk has every right to his perspective, the overwhelming backing for Ubisoft’s response implies that *Assassin’s Creed Shadows* has struck a chord with players. The game’s impressive sales and favorable reviews show that it is far from the “awful” experience Musk characterized.
Ultimately, this exchange underscores the evolving dynamics between gaming companies and social media. Ubisoft’s knack for addressing criticism with humor and strategy has not only defended their title but also strengthened their connection with the gaming audience.
For those on the fence about *Assassin’s Creed Shadows*, the ideal way to form an opinion is to experience the game firsthand. Whether Musk’s critique carries any validity or not, one thing is clear—Ubisoft’s social media team knows how to stand its ground.