# AMD to Hold Press Briefing Prior to CES 2025: What to Anticipate and How to View
The technology community is buzzing with excitement as AMD prepares to reveal its newest innovations during a press briefing set for **Monday, January 6, 2025, at 11:00 AM PT**. This occasion, occurring just a day before CES 2025 officially kicks off, is set to feature state-of-the-art advancements in gaming, AI-driven PCs, and solutions for enterprises. With Intel recently announcing its new Battlemage graphics cards, all eyes are now on AMD to see how it will counter the competition.
## **Current Insights**
AMD’s press briefing was officially communicated by **Jack Huynh**, the leader of AMD’s Computing and Graphics division. In a tweet shared on December 3, 2024, Huynh urged fans to “mark their calendars” and hinted at the involvement of “incredible special guests” who will join AMD on stage to present the next wave of innovation. While detailed product information remains a mystery, industry insiders and enthusiasts are speculating on possible reveals.
### **Key Information:**
– **Date and Time:** Monday, January 6, 2025, at 11:00 AM PT.
– **Focus Areas:** Gaming, AI PCs, and business products.
– **Where to View:** The event will be streamed live on AMD’s official site.
## **What to Anticipate from AMD’s Press Briefing**
Although AMD has yet to confirm the specific lineup of products to be announced, numerous leaks and speculations suggest that the event will feature major announcements across various categories:
### **1. Radeon RX 8000 Series Graphics Cards**
The most eagerly awaited announcement is the **AMD Radeon RX 8000 series**, which is anticipated to succeed the RX 7000 series. These forthcoming GPUs are likely to introduce enhancements in performance, efficiency, and ray tracing abilities. However, reports suggest that AMD may concentrate on the mid-range and upper-mid-range segments, leaving the high-end market for Nvidia. Consequently, the **Radeon RX 7900 XTX** could remain AMD’s flagship GPU for the time being.
### **2. Ryzen AI Max (Strix Halo)**
AMD is also expected to present its advancements in AI processing with the launch of **Ryzen AI Max**, codenamed “Strix Halo.” These processors are rumored to incorporate robust AI accelerators, catering to the rising demand for AI-centric applications in both consumer and enterprise sectors.
### **3. Ryzen Pro for Workstations**
For professionals, AMD may unveil the next version of **Ryzen Pro** processors intended for workstations. These chips are anticipated to provide improved performance, security features, and reliability suited for demanding tasks in industries like content creation, engineering, and data analysis.
### **4. AI PCs and Business Solutions**
Beyond gaming and consumer offerings, AMD is likely to emphasize its role in the AI PC revolution and enterprise computing. This might involve new hardware and software solutions aimed at enhancing productivity, efficiency, and machine learning capabilities for businesses.
## **How to View the Event**
The press briefing will be streamed live on AMD’s official website, ensuring accessibility for a worldwide audience. Whether you’re a gamer, a technology enthusiast, or a professional in search of the latest tools, this event is one you won’t want to overlook.
### **Livestream Information:**
– **Date:** January 6, 2025
– **Time:** 11:00 AM PT
– **Where:** [AMD’s Official Website](https://www.amd.com)
## **What Does This Mean for Gamers and Tech Enthusiasts?**
AMD’s forthcoming announcements could significantly influence the gaming and PC hardware landscape. With Intel’s Battlemage GPUs already on the way and Nvidia continuing to lead the high-end graphics market, AMD’s approach will likely focus on delivering competitive performance at more budget-friendly price points. This could position the RX 8000 series as an attractive option for gamers who want value without sacrificing quality.
For those interested in AI and professional applications, the potential launch of Ryzen AI Max and Ryzen Pro processors could herald a new era of computing power tailored for contemporary workloads. These breakthroughs might also open doors for more affordable AI-enabled PCs, democratizing access to advanced machine learning features.
## **Join the Discussion**
What are your thoughts on AMD’s press briefing? Are you considering upgrading your gaming setup or workstation with AMD’s upcoming products? Share your insights and predictions in the comments below!
Stay tuned for additional updates as we approach CES 2025. We’ll be covering all significant announcements from AMD and other technology leaders, so make sure to check back for the latest news.
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